Please take a few moments go through all the information and familiarize yourself as this manual is designed to help both new and experienced exhibitors navigate through the details and event information. There are required forms that ALL exhibitors and their respective contractors (where applicable) must complete to guarantee access to the exhibit hall for build-up in a timely manner.

Each 10’x10’ inline booth will be set with 8' high black back drape, 3' high black side dividers, and one 7" x 44" one-line identification sign. Booths larger than 300 square feet may receive a one-line identification sign upon request only. Please review the display rules and regulations below the deadlines. Floor covering is required and is not included with your booth. Please review the display rules and regulations below the deadlines.

Freeman is the official general services contractor. Contact: Freeman exhibitor services assistance: 888.508.5054.

Freeman AV is the official audio visual contractor.

SmartCity is the exclusive provider of internet, telephone, data networking, electrical and plumbing services at the George R. Brown Convention Center. Contact: 713.853.8900.

Levy is the exclusive provider of food and beverage. Contact: Levy Exhibitor Catering

George R. Brown Convention Center is the exclusive provider of booth cleaning. Contact: 713.853.8097 or GRBCC Exhibitor Services.

TPNI is the IMAGE registration company and exclusive provider of badge scanners, also known as lead retrieval. Contact: TPNI Customer Service or 781.688.8000.

IMAGE event logistical questions or assistance, please contact IMAGE show management: Teresa K. Dallis, CEM or 918.497.5517.

IMAGE exhibitor registration, booth invoicing and payment assistance, please contact IMAGE show management: Tamra Campbell or 918.560.9434.

KGB Texas is the official PR Firm for IMAGE.

IMAGE Display Rules are developed from the IAEE Display Rules and Regulations. The purpose for these guidelines is to create and promote consistency. The goal is to provide exhibitors and contractors with all the necessary information to properly design and build exhibits, plan layouts as well as content. 

Height Restrictions

Per IMAGE Show Management Event standards, all booths are held to the height restrictions listed below. Should a booth design exceed the height listed below, Show Management approval is required. You can submit a Height Variance request. This must be submitted no later than July 29, 2022.

• Linear (In-Line) = 8’ (2.44m)
• Corner (In-Line) = 8’ (2.44m)
• Perimeter = 12’ (3.66m)
• Split Island = 16’ – 20’ (4.88m – 6.10m)
• Island = (6.10m)
• 
  

Linear (In-Line) Booth

Arranged in a straight line and have neighboring exhibitors on either side leaving only one side (front) exposed.

Dimensions

IMAGE provides/sells in 10ft (3sqm) increments.

10’x10’ = 100 total square feet

3mx3m = 9 total square meters

Back Drape height of 8’ (2.44m) with side drapes of 3’ (.914m)

Use of Space

Regardless of size: (10x20, 10x30), display materials should be arranged in such a manner so as to not obstruct Line-of-Sight to neighboring exhibitors. The maximum height of 8’ (2.44m) is allowed only along back wall or in rear half of booth space. The height limitation for display materials in the front half (up to 5’) are limited to 4’ (1.22m).

Corner Booth/Stand

Corner Booths are at the end of a series of in-line booths with exposure to intersecting aisles. Same guidelines apply from Linear Booths.

Perimeter Booths

A perimeter booth is a Linear (in-line) Booth that backs to an outside wall of the exhibit facility rather than to another exhibit. Same guidelines apply from Linear Booths except that a typical maximum back wall height is 12’ (3.66m)

Island Booth

Island Booths/Stands are any size booth exposed to aisles on all four sides.

Dimensions

An Island Booth is typically 20’ x 20’ (6.10m x 6.10m) or larger, and can be in different configurations.

Split Island Booth

Split Island Booths share a common back wall with another Booth. The entire cubic content of this booth may be used, up to the maximum allowable height, without any back-wall line-of-site restrictions. A typical maximum height range allowance is 16’ to 20’ (4.88m to 6.10m) including signage. The entire cubic content of space may be used up to the maximum allowable height. Double-sided signs, logos and graphics shall be set back 10’ (3.05m) from adjacent booths.

IMAGE Show Management reserves the right to restrict or remove exhibits and/or exhibitors in violation of any below:

• All activities must be confined to your assigned booth space.
• Unfinished portions of pop-up displays must be covered. Pop-up framework, raw wood or cardboard wings must be painted or appropriately covered if visible from another booth.
• Decorations, signs, banners, and similar materials may not be taped, nailed, stapled, or otherwise fastened to ceilings, doors, walls, glass, columns, painted surfaces, fabric, or decorative walls.
• Adhesive-backed decals are NOT permitted to be distributed or used inside the Convention Center. Labor costs to remove adhesive stickers and decals will be charged.
• Confetti, glitter, or rice is prohibited within the facilities. Exhibitor will be responsible for any labor and materials required for clean-up resulting from violation of this policy.
• The use or display of cascarones (Confetti-filled eggs) is prohibited. Exhibitor is responsible for any labor and materials required for clean-up resulting from violation of this policy.
• Surface Protection – all contractors/exhibitors must use the utmost care to protect ALL surfaces in the facility from any and all damage. Protection may include padding, the use of non-marring products, visqueen, plywood, rubber bumpers and tires, and proper supervision. The use of transfer tape is strictly prohibited on all surfaces within the facility.
• When installing carpet or floor covering in the exhibit space, specific tape has already been approved by the facility and must be used or repair damages may be applied to the Exhibitor and/or appointed contractor. Questions about the type of tape to be used should be directed to Freeman.
• Contractors (EAC) and/or exhibitors must provide complete protection from paint and paint products in ALL AREAS of the facility including the exhibit floor. Under no circumstances may spray paints, airless sprayers, power sprayers/painters, airbrushes or similar tools be used within the facility without written consent from the facility management.
• Helium balloons are NOT allowed in any part of the convention center, either for display or for sale, or for gifts. For decoration purposes, air-filled balloons may be used. Exhibitors must inform IMAGE Show Management in advance to gain approval for such decoration. The convention center reserves the right to remove any helium-filled balloons at Exhibitor’s expense.

Line of Sight Rule

Basic Principal: The neighbor to your left and right has the same opportunity for an attendee to see their exhibit as they walk across or down the aisle as they can with your exhibit. An exhibitor is not allowed to obstruct their neighbor’s exhibit by putting tall items in towards the front of the booth space such as:

• TV Monitors
• Roll-Up Banners
• Large Literature Racks
• Book cases
• Display cases 
  
  

Floor Covering/Carpet

IMAGE does not provide carpet or any floor covering with your booth space fee. It is up to each individual exhibitor to arrange for proper floor covering inside their exhibit space. A throw rug is not acceptable floor covering. The floor covering must cover all of the facility exhibit floor and meet up to the aisle carpet provided by the General Contractor, Freeman. You can order carpet through Freeman online in advance to receive the Early Bird discount rates, or you can bring your own.

Canopies and Ceilings

Canopies, including ceilings, umbrellas and canopy frames can be either decorative or functional (shading computer monitors from ambient light or to allow for hanging products). Canopies for Linear (In-Line) booths or Perimeter Booths should comply with Line-of-Sight requirements.

The bottom of the canopy should not be lower than 7’ (2.13m) from the floor within 5’ (1.52m) of any aisle. Canopy supports should be no wider than three inches (.08m). This applies to any booth configuration that has a sight line restriction, such as a Linear (In-Line) booth.

Storage

Fire regulations prohibit storing products, literature or empty packing material and/or containers behind back drapes. Exhibitors may store a limited supply of literature and product (appropriately) under a draped table or in a cabinet within their booth.

Please DO NOT store empty boxes, crates behind booths where visible or where electricians are not able to access electrical boxes. Please keep space behind back drape wall as clean and free from debris as possible to stay in compliance.

Booth Renderings

IMAGE Show Management requires that all exhibitors with booths larger than 300ft₂ (or any exhibitor building a custom stand), must submit the rendering with line drawing details including specs for final review and approval. This rendering needs to include a list of materials to be approved by the venue and fire marshal as well. If you have any questions or need further information, please email  Teresa K. Dallis tdallis@seg.org